The SSTO's Professor Boria Majumdar is celebrating record sales for the autobiography he wrote with Sachin Tendulkar, the Indian cricketer widely recognised as one of the greatest batsmen of all time.
A celebrated cricket historian and close friend of Tendulkar, Professor Majumdar worked on the book for three years while following the cricketer across the globe.
The book had sold over 150,000 copies in pre-orders by November 6th, putting it ahead of both pre-order and lifetime sales of hardbacks including Dan Brown's Inferno, Walter Issacson's Steve Jobs and JK Rowling's Casual Vacancy.
Professor Majumdar said: "Sachin Tendulkar is a global superstar. Being able to tell his incredible story to his legions of fans was an honour.
"The sales records we've broken are a testament to the man. He has changed cricket for the better and had a profound impact on Indian culture. I've been supported every step of the way by UCLan, and it's been a privilege to take the UCLan name with me around the world during the writing and launch of the book."
Professor Majumdar works as a senior research fellow within SSTO and is currently investigating the impact of mega events on host cities. A Rhodes scholar, he has written a number of much acclaimed books on Indian sport.
He is an op-ed columnist with the Times of India; consulting editor, sports, for India Today Group and is also one of India's best known television analysts on sport.